Where Tech Meets
Inspirative - Analytics
Deep-dive tech articles, interactive sports data visualizations and weekly podcast discussions on the cutting edge of technology and sports
What We Offer
Editorial deep-dives, analytics and curated experiences built for people who love technology, sport, data and good old stories
Always-on dashboards
For example, compare clubs standings all season powered by React.js.
- 🏆Interactive league dashboards
- 🧠AI-powered player insights
- ⚡Season momentum
- 🗂️Export-ready data stories
Deep-Dive Articles
Long-form breakdowns, engineering case studies, and playbooks for building data products with performance in mind.
Creator Studio Sessions
Interviews with analysts, coaches and engineers building the next wave of sports intelligence products.
Gear Vault
Our no-nonsense reviews of the laptops, audio gear, wearables and home setups powering a modern analyst workflow.
Explore Topics
Swipe through our editorial beats—each packed with curated playlists, code walkthroughs and data illustrations.
Latest from the Lab
Weekly deep dives on engineering sports data experiences, design systems, and growth experiments.
Building Interactive Sports Dashboards with Next.js
Learn how we architect real-time dashboards for Premier League and NBA analytics using server components.
Designing Interfaces That Still Convert
Our playbook for balancing bold, visuals with clear product storytelling and conversion-driven UX.
How AI is Powering Our Weekly Match Predictions
A behind-the-scenes look at the machine learning pipeline powering our football and basketball prediction models.
From the Podcast
Candid conversations with engineers, analysts, and designers shipping the future of sports technology.
Episode 27 · Scaling Real-Time Sports Data
We unpack the infra lessons from ingesting 2M+ match events per week without breaking dashboards.
Episode 26 · Designing for Data-Obsessed Fans
A conversation with our lead designer about blending brutalism, storytelling, and clarity.
Episode 25 · AI vs. Human Scouts
We debate where machine learning wins and where human intuition still dominates talent scouting.
Tools We Built for Builders
Products and resources distilled from shipping sports analytics platforms and brutalist digital experiences.
Pro Analyst Dashboard Template
Instant downloadA Figma + React starter kit with brutalist UI components, real-time widgets, and D3.js integration.
Match Insights API Subscription
14-day free trialAccess our aggregated sports data API with normalized stats, player records, and historical context.
Sports Analytics Playbook (eBook)
Updated quarterlyStep-by-step playbook covering data pipelines, visualization layouts, and growth experiments.